The reason is simple, really: people who know this book can’t get enough of it.
We had quite a bit of fun making this video version of Santa’s Suit, Davide Cali and Eric Heliot’s popular Christmas tale.
Feel free to share it with the kids in your life, whoever and wherever they may be.
A very Merry Christmas from all of us at Wilkins Farago!
What’s the most popular book trailer on Youtube? I don’t really know the answer to that question, but I’m thrilled to note that our video for Lat’s hilarious graphic novel Kampung Boy has now passed 70,000 views on Youtube. I guess that’s what’s meant by ‘going viral’. Quite amazing.
Have a look, and then see what all the fuss is about by buying the book Matt Groening describes as ‘one of the all time great cartoon books’ here.
I did a lot of work at the Frankfurt Book Fair this year, and had a lot fun. Apart from meeting with some terrific international publishers and rights agents, I also had the chance to attend several conferences and write about them and the fair in general for two of the book trade’s must-read publications, Publishing Perspectives (which published a daily magazine at the fair) and Australia’s Bookseller+Publisher.
I’ve often found writing articles is an excellent way of achieving a better understanding of some of the book industry’s key challenges. For those who missed them at the time because they were too busy working the halls, or wish to discover more about what goes on at Frankfurt, I’ve compiled a list of all the articles I wrote below, as well as posted here daily video summaries of the fair I made for Publishing Perspectives.
- ‘Frankfurt: international exhibitor numbers up’ (11 Oct 2011: subscription required)
- ‘Happy campers at Frankfurt dispel global gloom’ (18 Oct 2011: subscription required)
- I’ve also written a more detailed piece on Frankfurt for Bookseller+Publisher magazine’s Summer Issue, which should be out soon.
For Publishing Perspectives
- ‘Yes, you can buy children’s rights at the Frankfurt Book Fair!’ (7 Sept 2011)
- ‘E-book Explosion Outside US at Least Three Years Away’ (10 Oct 2011)
- ‘Publishers Launch debuts at Frankfurt’ (11 Oct 2011)
- ‘The Power Buyer: A New Breed of Voracious and Influential Reader’ (11 Oct 2011)
- ‘Nielsen Reports Print Book Sales in Decline’ (11 Oct 2011)
- ‘Publishers Need to Engage With the Mobile Consumer’ (12 Oct 2011)
- ‘Free Market Threatens Diversity, Says Former CEO of Borders UK’ (12 Oct 2011)
- ‘Digital Rights Rules: Always Evolving’ (13 Oct 2011)
- ‘Australian Children’s Books Achieve Strong Sales and International Recognition’ (13 Oct 2011)
- ‘Metadata Perspectives: More Sales, Just Don’t Mention the “M” Word’ (14 Oct 2011)
A NICE little plug for David Cali and Anna Laura Cantone’s new picture book, What is this thing called love?, on the blog of Ulysses Bookstore. The store, in Melbourne’s beachside suburb of Sandringham, makes good use of the video book trailer we have created for the book.
Over the past two years, we’ve made video trailers for all our new books and actively encourage booksellers and bookbloggers to embed them in their own websites and blogs. WE post the videos on the Wilkins Farago Youtube channel.
Embeddding is really easy to do. Just click the ‘Share’ button under the Youtube video you want to share and then the ‘Embed’ button. Youtube automatically generates a block of HTML code to cut and paste into your own web page. You can even adjust the size of the video to put your own site.
In recent times, we’ve used book trailers to promote our new books. Not only do they give people a flavour of the books and why we’re excited about them; they’re also fun to put together.
We use pretty basic tools: the iMovie and Garageband software that comes with all Apple iMac computers. Amazing to consider how accessible video software now is. A few years ago, even videos as rudimentary as ours would have been prohibitively expensive to produce for a publisher of our size.
Our latest video is for Sam and His Dad by Serge Bloch, our Father’s Day title. Click to view below or on Youtube and then let us know what you think! (The trailer also represents the voiceover debut of Owen Wilkins, age four).